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Rite Aid Foundation makes giving personal; Customers now able to ‘round up’ and designate their change to kid-focused charity of their choice 

The Rite Aid Foundation will present a $10,000 KidCents grant to Baltimore-based Believe In Tomorrow Children’s Foundation, a nonprofit organization that provides exceptional hospital and respite housing services to critically ill children and their families. The grant is in celebration of an enhancement to The Rite Aid Foundation’s KidCents program, an in-store round up program that supports nonprofit organizations dedicated to improving the health and well-being of children.

Today, The Foundation announced that it is taking charitable giving to the next level by letting members of the company’s wellness+ program now be able to designate their rounded up change to one of the 205 approved KidCents charities on www.kidcents.com. Each of the 205 inaugural KidCents charities, which were selected by Rite Aid associates across the country, will receive a $10,000 KidCents grant, totaling over $2 million in donations from The Rite Aid Foundation.

To participate in the KidCents program, Rite Aid customers can sign into their wellness+ account at www.kidcents.com and review the profiles of approved KidCents charities they can choose to support. Each charity profile features information about the organization and the services it provides as well as stories of those helped by the organization. Once a charity is selected, the next time the customer shops at Rite Aid, their purchase will be rounded up to the nearest dollar and their change will be designated to their selected charity, such as Believe In Tomorrow.

The Believe In Tomorrow Children’s Foundation is one of 205 kid-focused nonprofits participating in the inaugural KidCents program. Believe In Tomorrow is a national leader in hospital and respite housing, providing over 600,000 individual overnight accommodations to critically ill children and their families since 1986. Families travel from all over the country and around the world seeking overnight housing while their child receives treatment at the world-renowned Johns Hopkins Children’s Center through Believe In Tomorrow’s hospital housing program. Families also can enjoy a respite from illness, free of charge, at one of five beach and mountain retreat homes in Maryland, North Carolina and Delaware.

Believe In Tomorrow is also eligible to earn a “Step Up” reward; for every $500 raised in contributions through the KidCents program, it will receive a matching donation of $500 from KidCents, up to a maximum of $5,000. For more information, visit www.kidcents.com.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2014 annual revenues of $25.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.